This will hide itself!
2021 - 2025
Product Designer
Airdev
At Airdev, I led end-to-end UX across multiple products, combining user research, behavioural analytics, and design execution to deliver intuitive workflows and data-driven experiences, improving task completion by 40% and retention by 35%. I collaborated closely with business analysts, engineers, and stakeholders to translate complex requirements into scalable solutions, while leading discovery workshops and aligning product direction across teams.
2020 - 2021
Senior Product Designer
Artfrocentric
Previously, I delivered UX leadership at Artfrocentric, where I worked on enterprise SaaS products, defining problem spaces, building scalable design systems, and refining solutions through continuous user feedback and engineering collaboration.
2019 - 2020
UX Designer
Pinnacle
At Pinnacle, I contributed to a large-scale banking application used by over 1 million users, focusing on secure transaction flows, accessibility, and regulatory compliance while improving usability across core financial journeys.
2018 - 2019
Product Developer
Zerqode
Earlier in my career at Zeroqode, I led the development of SaaS financial products, owning system architecture and payment integrations. This experience strengthened my ability to bridge design and engineering, enabling me to create solutions that are not only user-centred but also technically viable and scalable.